About Us

"Consider us your creative source
of science-driven skills, service
and business success."
- Hassan Dummar


Welcome to the dynamic world of ELIXIRME BEAUTY … where we want YOU to Shine Everyday!

Since our hair product company began 4 years ago, we have always had one mission in mind:

To create products that support your artistry and skills as a stylist

…and the needs of your clients.

Our brand slogan, shine Everyday, has more to do with just the brilliant hair you create each day. It’s also about helping you to shine as an in-demand stylist and successful businessperson.

We are a professional product manufacturer of high-end haircare, styling and smoothing products. We believe in the highest degree of scientific research, product performance and customer service on all levels. Discover all of our hydrating ELIXIRME BEAUTY formulations, designed to help reduce split ends, seal the hair cuticle, extend the life of the hairstyle, reduce frizz and control curls.

At the salon level, it is our goal to provide you with not only professional products that deliver the results you expect-- but also offer your clients the salon retail essentials they expect from you for the after-care of their beautiful hair. Our products contain nourishing, natural ingredients like Avocado and Marula oils, plus amino acids, proteins and vitamins to strengthen hair and show off the shine. Even our new Vegan Smoothing Treatment is a gentle, formaldehyde-free formulation .

We invite you to explore a new artistic universe of product quality, integrity and responsibility. You’ll love finding a whole new category and culture of caring for you, your client, and your business.


Hassan Dummar has always been an entrepreneur at heart, starting his own national professional product distributorship over 20 years ago. He naturally gravitated toward salon ownership several years later, where he lived and love the world of the professional beauty industry-and the stylists and colorists within it. Hassan’s ultimate dream was to own his own product manufacturing company, and four years ago, ELIXIRME BEAUTY was born in vista, CA.

Hassan and his team have remained committed to his personal passion of creating products that he knows stylists need…and have come to expect from him for their clients. He prides himself on his everyday communication at the salon level, and interpreting the practical and creative needs of his customers. Above all, he believes that clients should have access through their stylist as their trusted source of the finest after-care products on the market.